Cash wins cross-media award with Derivate-Guide
Cash was awarded second place at the Cross-Media Awards for its Derivatives Guide in the category «Offers with print publications exceeding 100,000 copies.' The jury was impressed by the multimedia presentation.
Cash was awarded second place in the Cross-Media Award in the category "Offers with print publications over 100,000 copies" for its derivatives guide. The jury was impressed by the multimedia implementation, according to a statement from Ringier. Cash succeeded in offering added value to the target group with the derivatives guide, particularly through the well-structured information.
The Derivatives Guide provides providers and users with information on developments in the financial markets, whether in the form of the issue calendar or in the "Moneymaker" section of the daily newspaper. Also on the Internet portal
www.cash.ch the tool is offered.
The Cross-Media Award is presented by the global research and service organization for the newspaper industry (IFRA). Around 66 projects from 27 countries competed for the award. The prize is awarded to publishers who carried out particularly innovative and successful projects to realize their advertisers' messages across media.
The Derivatives Guide provides providers and users with information on developments in the financial markets, whether in the form of the issue calendar or in the "Moneymaker" section of the daily newspaper. Also on the Internet portal
www.cash.ch the tool is offered.
The Cross-Media Award is presented by the global research and service organization for the newspaper industry (IFRA). Around 66 projects from 27 countries competed for the award. The prize is awarded to publishers who carried out particularly innovative and successful projects to realize their advertisers' messages across media.
