Fashion Hennes & Mauritz (H&M) has entrusted Carat Switzerland with media planning and buying.Carat is taking over the client from previous account holder Mediaedge|CIA at the beginning of May, according to business manager Jane Borgström. OMD, Initiative Media, Universal McCann and Mediacom were also invited to pitch for the million-dollar budget. According to Borgström, no concrete strategies were presented, but rather the agency's philosophy. H&M is best known for its use of posters. The creation for this is specified from Sweden. In media planning, however, the national companies act largely independently, said Borgström.

Budget The fashion chain Hennes & Mauritz (H&M) has entrusted Carat Switzerland with its media planning and media buying. Carat took over the client from the previous budget holder Mediaedge CIA at the beginning of May, and OMD, Initiative Media, Universal McCann and Mediacom were invited to pitch for the multi-million euro budget alongside the old and new account manager.