Carat new DACH lead agency for Douglas

The perfumery chain's decision to centralize its media activities and move into the future with Carat is based on more than seven years of successful collaboration in Germany and Carat's strong DACH expertise. The communications specialists from the Dentsu network are now responsible for strategic consulting and media planning for traditional media such as TV, print and radio - extended to the entire DACH region, so that processes can be standardized and synergies created between Germany, Austria and Switzerland.

The focus is on implementing an integrated, data-driven media approach that is supported by a shared vision: even stronger strategic management of the brand in the region. "We are delighted that Douglas has placed its trust in us. The joint further development into a DACH-strategic collaboration is a strong sign of partnership-based agency-client relationships - and an exciting challenge that we are tackling with great commitment," comments Robin Jansen, Chief Client Officer Media Dentsu DACH.

"The collaboration with Carat is of great importance to us - the strong focus on target group and brand consistency sets the course for the future. Together we are sharpening the
core of our brand and bring them together with the people we want to reach. Carat has understood this and has impressed us for years with its strategic precision and expertise. In addition, we are looking forward to utilizing cross-border synergies in DACH and to further expanding our
more effectively," adds Cristina Donescu-Podzun, Vice President Marketing & CRM Douglas DACH.

Carat, a Dentsu company, employs 10,000 professionals across 120 offices in 51 markets worldwide and works with some of the world's most recognizable brands, including General Motors, Heineken, Kraft Heinz, Kellogg's, MasterCard, Vodafone, IKEA, Microsoft and P&G. Carat is pioneering the future of media by focusing on consumer empathy, pushing the boundaries of what's possible and advocating for people, businesses and society in everything they do. For scaled brands, Carat is the trusted partner to accelerate growth and pave the way in modern media.

Dentsu is a growth and transformation partner for leading companies worldwide. Founded in 1901 in Tokyo, Japan, dentsu is now present in over 145 countries and regions. The company has a proven track record of driving and developing innovation, combining the talents of its global network of leading brands to create impactful and integrated growth solutions for its clients. Dentsu offers end-to-end Experience Transformation (EX) through the integration of its Media, CXM and Creative services. With its Business Transformation (BX) approach, dentsu is not only pushing the boundaries of transformation for brands, people and society, but also paving the way for more sustainable growth. Dentsu, Innovating to Impact.