Car4you: More visitors, less circulation
Category Ads The online car marketplace Car4you.ch increased its number of visitors by more than 20 percent between January and March 2005.
Classified ads The online car marketplace Car4you.ch increased the number of visitors by more than 20 percent in the period from January to March 2005.Car4you also increased the number of private advertisers by half, according to a statement. Daily approximately 100 private ones switched a Occasionsanzeige, said managing director Roger Dal Santo. However, the circulation of the Car4you newspaper, which Tamedia publishes in cooperation with the website, was reduced. The printed vehicle market started last fall with 35,000 copies; today it is still 29,000. According to Werner Duttwiler, head of Tamedia's vehicle market, this reduction is in line with the plan. A higher circulation was deliberately chosen at the start in order to achieve the necessary presence at the newsstand.
