Caotina and content and form with cashback campaign
Caotina, along with Inhalt und Form, is sweetening the daily lives of Caotina fans with the help of influencers and TWINT. Anyone who treats themselves to the unique chocolate flavor of a Caotina Crème or a Caotina Drink will receive CHF 2.– in cash back. The Zurich-based creative agency developed a comprehensive promotional campaign for this initiative.
Anyone who currently treats themselves to the unique chocolate taste of a Caotina Crème or a Caotina drink can also enjoy CHF 2 cash back. Simply scan the QR code on the packaging, upload your receipt, answer a few questions and enjoy the cash back.
A double mood boost, for which Inhalt und Form created a fully comprehensive promotional campaign on behalf of Wander, complemented by 9 entertaining social media reels from influencers from western and German-speaking Switzerland.
Holistic campaign approach
In addition to the social media and online ads, the Zurich-based creative agency also implemented explanatory videos and two chat avatars for customer dialog and supported the development of the influencer content.
Responsible at Wander: Michèle Rao (Senior Brand Manager); Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Senior Art Director), Mato Bilic (Motion Designer), Michèle Weber (Polygraph/Media Publisher), Curdin Montalta (Polygraph), Berivan Günüc (Project Manager); Nektar (Film Production), Hastings (Audio); Media (SiR MaRY Media), Customer Dialogue Process (Dialogify)
