Cannes: TBWA before DDB before DDB
Awards The big winner at the 52nd Cannes Advertising Festival (see also pages 8 and 26/27) is "Grrr".
Awards The big winner at the 52nd Cannes Advertising Festival (see also pages 8 and 26/27) was "Grrr", the animated spot by Wieden + Kennedy for Honda with the message "hate something - change something", which not only won the Grand Prix in the film category, but also the special prize for journalists and one of four Titanium Lions for integrated campaigns. DDB Chicago won the first Radio Grand Prix in history with a series of commercials for the Bud Light beer brand. The number of Gold, Silver and Bronze Lions won in the Press, Outdoor and Film categories is used to determine the Agency of the Year. The podium is occupied exclusively by Omnicom agencies: In first place TBWA Paris, followed by DDB London and DDB Paris.
