Cannes launches new Design category
The Cannes International Advertising Festival is introducing a new category: Starting next year, award seekers will be able to compete for Design Lions. The category is intended to recognize brand design as well as product communication and development.
The international advertising festival in Cannes is introducing a new category: From next year, award hunters will be able to apply for Design Lions. Brand design as well as product communication and development are to be awarded, as the organizers announced. This means that there will be ten categories of Lions up for grabs in Cannes in future: In addition to Design for Press, Outdoor, Film, Media, Sales Promotion, Cyber, Direct, Titanium and Radio. The jury president in the new category is already set: Rodney Fitch, Chairman and CEO of Fitch Worldwide, will chair the committee. The Design Lions will be awarded on June 18, 2008.
