Cannes: Swiss go home without a Direct Lion
In the Direct category, the Swiss teams did not win any Lions at the Cannes Lions International Festival of Creativity. The Grand Prix went to JWT India in Mumbai for the «Lead India» campaign, created for the newspaper The Times of India.
There were no Lions for the Swiss in the Direct category at the Cannes Festival. The Grand Prix went to JWT India in Mumbai for the "Lead India" campaign on behalf of The Times of India newspaper. In an advertisement, the agency called for greater commitment to political and social change in India. They were looking for a candidate for the next elections. This resulted in a snowballing movement that led to countless newspaper articles and blog entries. 34,000 people wanted to run for the new movement.
