Cannes: Outdoor success for AY&R and Saatchi & Saatchi Simko
AY&R received the «Silver Lion Campaign» award for five ads from Leica’s «Optical Zoom» campaign. Saatchi & Saatchi Simko took home the «Bronze Lion Campaign» award. As in the Promo category, the Grand Prix went to BBDO New York for HBO.
The outdoor jury in Cannes has awarded the two Swiss agencies Advico Young & Rubicam and Saatchi & Saatchi Simko with precious metal. AY&R received the "Silver Lion Campaign" award for five subjects from Leica's "Optical Zoom" campaign. Saatchi & Saatchi Simko received the "Bronze Lion Campaign" award for five images for Voltaren by Novartis. The Grand Prix for Outdoor - as in the Promo category - went to BBDO New York for its campaign for the HBO channel. The advertising campaign, entitled "Voyeur", started with a video that was projected onto a house wall on the Lower East Side in New York. It gave the impression that the viewer was looking directly into the apartments behind it. Their fictitious residents could be followed on the Internet.
