Cannes Lions reports 12.5 percent more submissions

The organizers of the 53rd Cannes Lions International Advertising Festival announced on Tuesday that a total of 24,862 projects from 81 countries entered the race for the coveted prizes. This is 12.5 percent more entries than last year. The increase in entries is partly due to the new Promo Lions category. However, excluding the new category, in which 622 works will compete, the increase compared to last year is still 9.67 percent. Switzerland is represented with 454 entries, 83 in the Film category, 139 in the Press category, 121 in the Outdoor category, 30 in the Media category and 65 in the Direct category. Only 7 entries want to compete internationally in the Cyber category, 6 in the Promo category and 3 in the Titanium category. There are no entries from Switzerland in the Radio category.