Cannes Lions: Lions for Leo Burnett, Publicis, JvM/Limmat and Maxomedia
After gold and silver on Tuesday, Leo Burnett takes silver again on Wednesday. Publicis with the Garnier beards, Maxomedia with the SBB game Trickytracks and JvM/Limmat on the webwandering provide the Swiss lions five, six and seven!
In the category "Design"Leo Burnett wins silver - this time not for Swiss Life, but with Emmentaler. The Grand Prix in this category goes to Serviceplan in Munich: The agency developed a scannable sustainability report on a receipt for the Italian discount grocer Auchan. In addition to the Grand Prix, Service Plan has already won ten Lions in Cannes and leads the German medal table followed in second place by the BBDO Group with 15 Lions (but no Grand Prix).
Back to Switzerland: Publicis also picks up a Silver Lion - with the Beards for Garnier / L'Oréal, category "Press". No surprise - the agency won gold with the campaign just a few days ago at the ADC Europe Awards and in May also the highest award at the Golden Award in Montreux. In the "Press" category, the Grand Prix goes to TBWA Los Angeles.
In the category "Radio"Switzerland did not need to hope for any lions - no shortlist places. After all, 19 works would have been submitted. The Grand Prix goes to Australia: McCann Melbourne takes the coveted trophy.
Jung von Matt/Limmat wins in the category "Cyber" Bronze with the Web hiking (Rhaetian Railway). The agency has already won various prizes with the virtual hike - including gold at the Best of Swiss Web Awards in March or a special prize at the Goldbach Crossmedia Awards in May this year. Also winning cyber bronze is Maxomedia with the acclaimed SBB online game Trickytracks! Thus, Switzerland has already secured the seventh precious metal award in Cannes. In this category, two agencies win the Grand Prix: Draffcb/Lowe New York and Pereira & O'Dell San Francisco. (hae)
http://www.youtube.com/watch?v=v4SuzWMcoN4
http://www.youtube.com/watch?v=jcoFBJsB8x4
The Swiss medal table:
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| Leo Burnett | 1 | 2 | |
| Publicis | 1 | ||
| Draftfcb/Lowe | 1 | ||
| JvM/Limmat | 1 | ||
| Maxomedia | 1 |
Swiss shortlist places
| Category | Agency | Title | Customer |
| Creative Effectiveness | Wirz/BBDO | Private showrooms wanted | Ikea Rothenburg |
| Cyber | Jung von Matt/Limmat | Web Hiking | Rhaetian Railway |
| Maxomedia | SBB Trickytracks | SBB | |
| Design | Publicis | For any Hair Type | L'Oréal / Garnier |
| Leo Burnett | National Day Emmental | Emmental | |
| Leo Burnett | The Swiss Wrestling Emmentaler | Emmental | |
| Direct | Y&R | Exclusion | Heks |
| Draftfcb/Lowe | The fastest Christmas Song | BMW | |
| Outdoor | Leo Burnett | The Baby (x2) | Swiss Life |
| Leo Burnett | Once (2 x) | Swiss Life | |
| Leo Burnett | The End (2 x) | Swiss Life | |
| Leo Burnett | Everything we need | Swiss Life | |
| Leo Burnett | Most important Thing | Swiss Life | |
| Leo Burnett | Single | Swiss Life | |
| Publicis | Mini billboards | Kindertraum.ch | |
| Havas Worldwide | Fence of Fate | Amnesty International | |
| Press | Publicis | Red | L'Oréal / Garnier |
| Publicis | Blonde | L'Oréal / Garnier | |
| Publicis | Black | L'Oréal / Garnier | |
| Leo Burnett | Everything we need (2 x) | Swiss Life | |
| Leo Burnett | Most important Thing (2 x) | Swiss Life | |
| Leo Burnett | Single (2 x) | Swiss Life | |
| Leo Burnett | The Baby (x2) | Swiss Life | |
| Leo Burnett | Once (2 x) | Swiss Life | |
| Leo Burnett | The End (2 x) | Swiss Life | |
| Promo & Activation | Draftfcb/Lowe | The fastest Christmas Song | BMW |
Teaser image: hae
