Cannes: Three Media Lions for Switzerland
Spillmann/Felser/Leo Burnett took home a silver award in the Media category at Cannes. Bronze went to Ruf Lanz and Advico Young & Rubicam. The jury awarded the Grand Prix to the Swedish agency Forsman & Bodenfors.
The Media Lions were awarded in Cannes on Tuesday evening. Spillmann/Felser/Leo Burnett won silver for the Helvepharm campaign featuring the senior players of FC Münchwilen. Ruf Lanz won bronze with the fragile eggs for Suva. Bronze also went to Advico Young & Rubicam for Leica's "Optical Zoom" campaign. The Swedish agency Forsman & Bodenfors won the Grand Prix for Media with a campaign for the pension fund AMF Pension. The advertisement called on young Swedes to send in a photo of themselves. They received a picture back showing them at the age of 70. The jury was impressed by the approach used to make the rather dry pension fund product appealing to the young target group.
