Camponovo departs on William Tell Express

Transport The Bern-based advertising agency Camponovo und Partner has won the pitch for the relaunch of the William Tell Express, beating off competition from two other companies. The Wilhelm Tell Express connects Central Switzerland and Ticino by paddle steamer and panoramic carriages. Camponovo is developing a new image for the Swiss shipping company's tourism offering, including a logo and various printed advertising materials. A selective image campaign is realized under the motto Swissness. The target groups are international and domestic travelers as well as tour operators and tour operators, who are addressed with the basic brochure, the Travel Guide, with advertisements and via the Internet. The new corporate design and all advertising materials will be used from fall 2004.