C&A with new acoustic brand theme on TV
The Hamburg-based Audio Consulting Group (ACG) has developed a new acoustic brand theme for the clothing company C&A, which can be heard in a recent TV commercial airing in March.
The Hamburg Audio Consulting Group (ACG)
After analyzing the existing acoustic signals of the brand
C&A developed a new acoustic brand theme for the clothing company, which was presented in March in a current
television commercial. The new sound identity is intended to
create a holistic soundscape and replace the previous visual approach
complement. The new musical brand theme is to be used more often in future.
emerge and with every kind of music in the various
product worlds. Part of the sound concept is also a
fixed speaker's voice, which ensures recognition not only in the
20 to 30 different TV and radio commercials every year, but also in
the classic media spanning areas such as the Internet,
presentations, trade fairs, events or telephone loops.
After analyzing the existing acoustic signals of the brand
C&A developed a new acoustic brand theme for the clothing company, which was presented in March in a current
television commercial. The new sound identity is intended to
create a holistic soundscape and replace the previous visual approach
complement. The new musical brand theme is to be used more often in future.
emerge and with every kind of music in the various
product worlds. Part of the sound concept is also a
fixed speaker's voice, which ensures recognition not only in the
20 to 30 different TV and radio commercials every year, but also in
the classic media spanning areas such as the Internet,
presentations, trade fairs, events or telephone loops.
