Camille Bloch with new identity
Chocolate manufacturer Camille Bloch, known for its Ragusa and Torino brands, has developed a new visual identity for its corporate brand.
In the course of increased innovation activity in the product brands and in view of the opening of the company's own visitor center in the fall of 2017, this was a logical and important step for the company.
The new corporate logo was developed together with the By Heart agency. In the process, the creative team drew on a lettering from the company's early days. The new logo is a reworking of an original from the 1930s. With this new interpretation, the company wants to express that it is always aware of its roots as it moves into the future. At the same time as the logo, a new color and image world was created, with very great emphasis on the authenticity of the company and its products.
With the launch of Ragusa Blond in 2014, family-owned Camille Bloch succeeded in bringing the classic Ragusa to a younger audience. In 2015, with Ragusa For Friends, the brand was able to win and maintain a place in the sharing and gifting segment. Camille Bloch has thus embraced the trend toward smaller portions and created an attractive product for sharing and gifting.
The year that is coming to an end was also marked by renewal for the company: With the demolition of the old office building and the start of a comprehensive new building, which will also include a visitor center, a store and a bistro, the company is entering a new era. The opening is planned for fall 2017.
