Calanda beer scales unimagined heights
In a new campaign, Contexta puts Calanda beer from Graubünden to unexpected challenges. The campaign centers on a freshly poured Calanda, whose mountain-readiness is demonstrated through surprising scenarios.
In a new campaign, Contexta presents Graubünden's Calanda beer with unexpected challenges. At the center of the campaign is a freshly tapped Calanda, whose mountain suitability is demonstrated in surprising subjects. According to Contexta's press release, the campaign is intended to evoke associations with Graubünden and come across as fresh as the mountain spring water from which Calanda is brewed. The images can be seen as special formats in Blick, in various magazines and on posters.
