C-Matrix merges with Syntagme

The C-Matrix Group AG, Baar, one of Switzerland's leading PR agencies, is merging with Syntagme MS&L Genève to form the C-Matrix Group with offices in Baar and Geneva and an exclusive Swiss partnership with Manning, Selvage & Lee (MS&L), New York, one of the world's largest PR networks. The new company employs 25 people, 18 in Baar and 7 in Geneva. Consolidated net fee income in 2001 amounted to around CHF 5.4 million. By joining the global PR network, C-Matrix Group is strengthening its expertise in handling international mandates. With 100 offices and partners, MS&L is part of Bcom3, the world's fourth-largest communications group. The C-Matrix Group in Baar will continue to be headed by Alfred Köcher, Managing Partner. The former Syntagme MS&L, Geneva, will continue to be managed as C-Matrix Genève SA by the current director Luc Giacobino (pan).