By the way: Campaign for Optic 2000
By the way communication has designed an advertising campaign for Optic 2000. The aim is to raise awareness of the optician chain's range of products in German-speaking Switzerland.
Business or cool, chic or freak, office or disco. Different contexts require different glasses. Optic 2000's current advertising campaign draws attention to this. The French optical company, which has been present in French-speaking Switzerland for years, is now also advertising in German-speaking Switzerland with the campaign "Everyone his 2nd pair of glasses from CHF 1.00". The offer will be featured in TV and radio commercials and on posters in March. This will be accompanied by street marketing measures in ski resorts and a Facebook competition that will start in mid-March.
Responsible at By the way communication: Victor Ramalho (CD), Anaïs Collomb (AD), Nicolas Perrin (graphics), Vincent Gumy (consulting/art buying), Sebastien Staub (photo). Video: Messieurs.ch & Sebastien Staub. Sound design & Musical Composition: Julien Matthey.
