By Heart: PKZ, Feldpausch and Blue Dog set in motion
By Heart staged the new fall collection for PKZ, Feldpausch, and Blue Dog. To do so, the agency collaborated with London-based photographer Rankin.
The result was a campaign with strong key visuals and dynamic moving images that had the models walking in a catwalk situation on location, writes By Heart in a statement. As always, the seasonal appearance of the three fashion retailers is staged on all platforms, from the point of sale to the current The Look Magazine to print and online applications and now also e-panels in the largest Swiss train stations.
Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Nadine Pless (communications planner). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Marc Hahn (Brand Design Manager), Martin Kurzbein (AD), Natascha Breu (Realization), Misha Gambetta (Account Direction). Photo and video: Rankin. Video Production: Sensory cells. Litho: RTK, Kloten. Media: Thomas Rüttimann, Zip Media.
