By Heart: Paul Kehl steps on the gas
Swiss menswear label Paul Kehl was launched five years ago. By Heart presents this spring's new collection with a slight hint of gasoline in the air, with a little oil on the hands and in the vintage racing atmosphere with magnificent motorcycles.
This sporty dream world is the result of a collaboration between the Paul Kehl team and the designers of By Heart Kommunikation (Hans Siegwart, Nonda Coutsikos), photographer Romeo Mori and filmmaker Simon Jaquemet. The photo and film production, in which, by the way, a motorcycle-crazy dog also plays a supporting role, will be shown very soon and on a wide variety of platforms: In a booklet, online, in ads and then also - an additional premiere - in the cinema.
http://www.youtube.com/watch?v=0HbXT-_YSOs
Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (Owner), Simone Schäfer (Head of Communications), Nadine Pless (Project Manager Communications). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (strategy/text), Nonda Coutsikos (art direction), Natascha Breu (realization), Cécile Schurtenberger (account direction); Romeo Mori (photo); RTK (litho); Simon Jaquemet (video). Responsible at Zip Media: Thomas Rüttimann (Media).
