By Heart: New poster campaign for PKZ and Feldpausch
By Heart is continuing the «My Number One» campaign for PKZ and Feldpausch. The current poster campaign features the two top models, Lonneke Engel and David Gandy, bathed in summery light.
The presentation will continue in the following weeks from billboards to POS and in the company's print, DM and online measures. The national display will support around 50 points of sale.
Responsible at PKZ Burger Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager). Responsible at By Heart, Zurich: Hans Siegwart (CD), Markus Bircher (strategy/text), Simone Oppong (AD), Maya Baumgartner (consulting and production management), Natascha Breu (realization). Photo: Rankin. Litho: RTK. Poster printing: JCM. Media: ZipMedia: ZipMedia.
