By Heart: Campaign realized for Paul Kehl

Paul Kehl can look back on a long, exciting history like hardly any other Swiss fashion brand, By Heart writes in a statement. It all began in 1881, when the young entrepreneur Paul Kehl founded a clothing factory in Winterthur. He had nothing less in mind than to lead the Swiss man into a fashionable modern age. Fashion should no longer dress him up, but give him more freedom with new cuts, new materials and an uncomplicated style. In doing so, fashion pioneer Paul Kehl has always been oriented towards the active, sporty. Today, the Paul Kehl brand is reviving this heritage by launching its current fall collection under the title "Swiss Sports Club." The corresponding advertising presence works with all the signs - and badges - of a masculine Swiss sports culture. A culture that should whet the appetite for an autumn and winter full of adventure and challenges among comrades. And, of course, also whets the appetite for warm sweaters.

Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Nadine Pless (communications planner). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Marc Hahn (Brand Design Manager), Nonda Coutsikos (Graphic Design), Natascha Breu (Realization), Misha Gambetta (Account Direction). Photo: Romeo Mori. Litho: RTK, Kloten. Video: Simon Jaquemet. Media: Thomas Rüttimann, Zip Media.