By Heart enjoys Ragusa and Torino
The manufacturer of the two classic chocolate brands, Ragusa and Torino—the family-owned company Camille Bloch, based in the Bernese Jura—has reviewed its brand and marketing strategy over the past few months. As part of this process, the company also held a pitch involving several Swiss communications agencies.
By Heart was able to successfully defend the account, particularly through the integration of classic measures and new approaches in the area of social media. The agency writes this in a press release. A Ragusa campaign will already be launched this fall, which will take into account the vintage character of the brand and will also be geared towards a young target group with community-building measures.
