By Heart: Inspired to enjoy coffee for Emmi
The communications agency By Heart has developed and produced a new TV commercial for Emmi. The aim is to establish the Caffè Latte as an original and premium product and to differentiate the drink from competing products.
After the advertisers staged a brand-typical coffee world in key visuals for Emmi last summer, the TV appearance now follows. The new advertising film tells the story of an intense enchantment through a genuine, powerful coffee experience. Fast, striking images immerse the viewer in the sensual world of coffee and the production of Caffè Latte.
Responsible at Emmi: Robin Barraclough (Head of Marketing), David Jäger (Marketing Manager Brand Group + Services), Dorothee Schwarz (Group Brand Manager), Isabelle Erne (Brand Manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy), Simone Oppong (AD), Misha Gambetta (Account Direction). Responsible at Rosas'n'co: Nadia Rosasco, Kerstin Reulen (Producer), Barney Cokeliss (Director), Nicolaj Bruel (Cinematographer). Production Design: Sue Erdt; Editing: Nik Hindson, The Assembly Room London. Visual effects: Golden Square London/Ultra Images Zurich. Music & sound design: Mark Sayfritz/Grand Central London.
