By Heart scales new peaks for Paul Kehl

Paul Kehl does not only go its own self-confident way in terms of fashion. In communication, too, they speak their own language, which is characterized by sportsmanship and a good dash of Swissness, according to a statement. The new collection is presented under the title "Mountains" and features male rope teams with a snowy penchant for fashion. A "real" sports team, the UHC Wasa floorball club, is also in the mix here because these young men won the "Sports Team Wanted" Facebook contest. More than 46 sports teams applied to participate in the brand's seasonal shoot with pictures of their members, extending the brand's presence into social media. The campaign will be seen at POS, in ads and with a film also in selected movie theaters. Conceptually, By Heart Kommunikation - with the team of Hans Siegwart and Nonda Coutsicos - and PKZ Group Communications Manager Simone Schäfer are responsible for this.

Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Annina Müller (communications project manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (strategy/text), Nonda Coutsicos (art direction), Natascha Breu (realization), Cécile Schurtenberger (account direction); Romeo Mori (photo); RTK (litho); Damien Krisl/Eclumes Studios (video); Square Interactive (social media). Responsible at Zip Media: Thomas Rüttimann (Media).