Buzzer tests new Gillette product
The international word-of-mouth marketing agency Buzzer has announced a campaign in Germany, Austria, and Switzerland for the new Gillette Fusion ProGlide. Starting now, interested men can apply to test the product at Buzzer.biz.
From the beginning of December, 5000 testers will be able to form their own opinion of the new Gillette Fusion Pro Glide and try out the product free of charge. The selected consumers will be sent a buzz kit with the product to their home and can then give their feedback. The campaign will be enriched with accompanying information materials, a campaign website and communication starters to tell others. The Word of Mouth campaign is also linked to the Gillette Facebook page, where all opinions come together.
The Gillette Fusion Pro Glide, which contains seven pioneering innovations and transforms shaving into gliding, is being tested. The campaign allows consumers to try out the shaving innovation and form their own opinion. Gillette tested the Fusion Pro Glide on over 30,000 men during the development process.
The Gillette Fusion Pro Glide, which contains seven pioneering innovations and transforms shaving into gliding, is being tested. The campaign allows consumers to try out the shaving innovation and form their own opinion. Gillette tested the Fusion Pro Glide on over 30,000 men during the development process.
