Back to its old glory: Odeon and Fred Tschanz Gastgewerbe
With a history spanning more than a century, the Odeon is a Zurich institution. As part of the rebranding of Fred Tschanz Gastgewerbe—whose portfolio includes this historic café bar—allink has also carefully refined the Odeon’s brand identity.
Back to the glory of the old days was the leitmotif, and so the primary aim was a reduction to the brand essence, or rather the extraction of the "heritage" of the house. The newly defined visual world, consisting of current as well as historical photographs, makes the original Odeon spirit even more tangible. It is supported by the timelessly elegant brand design, which ties in with the original logo and the unmistakable Odeon posters from the 1930s. The other Fred Tschanz businesses also received a new online presence, which utilizes the synergies of the group and will allow efficient and effective brand management in the future - across all businesses.
Responsible to Fred Tschanz: Stéphanie Portmann (Owner and Managing Director), Kurt Wodiczka (Manager Fred Tschanz Hotels), Domenic Zembrod (Managing Director/Foundation Board), Katharina Leu (Head of Projects & Engagement), Janine Bosshardt (PR Officer). Responsible at Allink: David Zangger (Creative Director), Roger Lang (Art Director), Marc Wöltinger (Brand & Content Strategist), Fabian Schiltknecht (Senior Project Manager), Simon Zangger (Photo & Film Director), Sophie Känzig (Copywriter & Online Journalist), Florian Türler (Technical Director), Beat Schenkel, Marius Küng (Developer), Ramona Rothmund (Trainee Web & Content).
