Yuni repackages Delica capsules
In a pitch, the agency won the contract for Migros' coffee brand and is focusing on the new packaging as part of a redesign.
Delizio, the Migros coffee brand launched 16 years ago, has been number 2 in the Swiss capsule market behind industry leader Nespresso since its market launch. Delizio stands for simplicity, quality, and proximity, and offers the best coffee quality at Migros prices. The redesign reflects the strategy of identity-based brand management. Yuni Kommunikation staged the promise of "good coffee" with minimal changes for maximum results.
"We focused on little change and clear recognizability in the implementation and staged the coffee capsule as a hero on the packaging," explains Carmen Baumgärtner, CEO and Creative Director at Yuni. Yuni won the contract with this approach and will be responsible for the packaging design of Delizio coffee capsules in the future.
Responsible at Delica: Sebastian Gössler (Head of Marketing). Responsible at Yuni Communication: Carmen Baumgärtner (Creative Director) Priscilla Hasenböhler (Senior Art Director), Leila Merkofer (Senior Art Director), Serdal Aktas (Polygraphy).
