Yourposition becomes part of the international digital agency Dept

The Swiss online marketing agency Yourposition will become part of the international digital agency Dept, based in the Netherlands. The takeover is effective immediately. Dept is also taking over the global leader in Amazon Performance Marketing, the Cologne-based digital agency Factor-A.

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Yourposition is the first Swiss agency to join the digital agency Dept, offering its clients easy access to an even broader range of expertise in digital marketing, data analytics and technology. The now 50-strong agency not only strengthens Dept's position in the Swiss market, but also the network's international e-commerce capabilities. Dept acquires Yourposition effective immediately at 100%.

With e-commerce experts superReal,Trust Agents and Be Excellent already under one roof, Dept can now build on a formidable platform of experts in e-commerce marketing.

Beat Muttenzer, CEO: "As part of Dept, we can support our clients even better in their digital business - from digital marketing campaigns to smart data to automated and scalable marketing solutions. As part of Dept, Yourposition will also grow internationally in the future. We are very much looking forward to this exciting development."

Paul Manuel, Founder Dept: "With Yourposition and factor-a we get two partners that perfectly fit our business philosophy and share our ambitions to win big international e-commerce clients. We are very excited about the collaboration and the opportunity to take our clients' digital success to a new level together."

Since its foundation in 2003, Yourposition has successfully developed as a search specialist and built a broad expertise in digital advertising, search engine optimization, content marketing and strategy consulting. With its expertise in search, Yourposition is the ideal partner for companies in the e-commerce sector, especially retail. Yourposition's focus is to create automated marketing solutions, which addresses the key success aspect of e-commerce, scalability. Yourposition's portfolio includes well-known clients such as Swiss Milk Producers SMP, Ex Libris, Comparis, Amag, Nettoshop, Betty Bossi, Tamedia, Jumbo, The Adecco Group Switzerland and Wander. Yourposition will work on an operational level with the Dept agencies while retaining management and its cultural DNA.

Paul Manuel, founder Dept, in a statement: "We are very pleased that Yourposition will become part of Dept. The Swiss market being home to many international companies, strengthens our position in the international market. In addition, Yourposition's broad experience in digital marketing, data management and retail is very valuable within our e-commerce offering."

Lukas Stuber, founder of Yourposition: "Yourposition celebrates its 15th anniversary this year. We are therefore among the pioneers in digital marketing. Already at the beginning of the year, we launched our new strategic direction and will focus our services on scalable marketing solutions for e-commerce clients in the future. With the agency network Dept behind us, we are now even better positioned to provide our customers with holistic advice on digitalization."

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