Yellow refreshes the look of Pack Easy
As part of its strategic brand development, luggage manufacturer Pack Easy commissioned Yellow to create a new corporate design. The result is now being gradually adapted to all communication channels and rolled out to the market.
Pack Easy is an owner-managed Swiss company and has been producing high-quality luggage and leather bags for sixty years. The products from the diverse basic range can be purchased online via the company's own e-shop as well as from other online partners and via retail.
Pack Easy took the grounding of the entire travel industry as an opportunity to sharpen the company's positioning together with Yellow and to adapt the brand accordingly. The figurative mark was made more dynamic and agile in line with the brand identity, while the word mark was gently modified. A modular design and color system gives the appearance the greatest possible flexibility and facilitates adaptation to all applications.
The imagery was also redefined. It links Pack Easy's purpose with the style groups that are to see themselves reflected by the brand. A brand book and a design manual were created to familiarize the employees of the Lucerne-based company with the brand story and the new corporate design. A completely redesigned lookbook rounds off the new appearance of the traditional brand.
Responsible at Pack Easy: Marion Klein (CEO/Owner). Responsible agency: Yellow.
