Wirz with major Gen Z offensive for Deutsche Telekom
Wirz is developing a new digital offering for young target groups for Deutsche Telekom - and beat off competition from international agencies.
Solving business problems holistically instead of just inventing communication solutions: This claim of the Wirz Group is reflected in a project with which Deutsche Telekom commissioned the Swiss agency. In close coordination with the client, Wirz is developing a digital offering for the young target group from scratch - starting with the value proposition and including the complete UX design and marketing.
Not only to reach the demanding young target group in the German market with a digital telco product, but to inspire it: that was the core of the brief. Wirz took on the task with a project team consisting of business strategy, marketing, storytelling and design.
Since the contract was awarded, the process has been running at full speed in co-creation mode between the agency in Zurich and Deutsche Telekom's project team in Bonn, Wirz informs us. "The earlier we are involved in a process, the more we can achieve with our expertise. And here we could even start with the product idea. In addition, having the chance to make a difference in the highly competitive German telco market for a highly relevant customer - what more could you want?" said János Heé, Senior Partner Marketing & Innovation at Wirz.
