Wirz launches competence center for sustainability
Integrating sustainability into offerings is more important than ever. A new offering from the Wirz Group gives companies the confidence to communicate clearly, comprehensibly, and persuasively.
Integrating sustainability into services and offerings is expected of many companies today and presents them with major communication challenges: How to communicate efforts simply and accurately without greenwashing or crossing other critical boundaries? "Credibly communicating sustainable offerings that have already been implemented is fraught with uncertainty for our clients. The public eye rightly looks critically at products, offerings and services that put sustainability on their foreheads," says Livio Dainese, co-CEO of Wirz. "In order to provide companies with suitable communication strategies, we have designed new workshops in sparring with the Institute for Marketing & Customer Insight at the University of St. Gallen."
Wirz has many years of experience in the field of sustainability with clients such as WWF, Switzerland Tourism (Swisstainable), Migros and BKW. The Wirz Group has now systematized this knowledge and bundled it into a dedicated consulting offering. The Wirz Group is currently working with Prof. Dr. Johanna Gollnhofer from the University of St. Gallen on a study on the topic of sustainability communication, which will be published next year in 2023.
