Wirz wins Allianz as a new customer
Wirz is Allianz’s new Creative Business Partner—the first results of the collaboration are expected to be seen throughout Switzerland as early as this fall in the first joint brand campaign.
With a premium volume of around CHF 3.8 billion, Allianz is one of the most important Swiss financial services providers. With its insurance and pension solutions, it supports more than one million private individuals and over 100,000 companies in Switzerland. "Allianz is an important player on the market and is one of the best-known insurance brands internationally, but our brand is little recognized by the Swiss public," explains Patrik Kesseli, Head of Brand, Media & Advertising. Allianz is now working with Wirz to change this. The aim of the collaboration is to position the brand in a more approachable and likeable way and to localize its global strengths in order to give the brand a new profile in Switzerland.
More than creative realignment
As Creative Business Partner, Wirz will not only be responsible for the creative reorientation of the brand, but will also support Allianz in exploiting further opportunities in the area of customer centricity. The first joint brand campaign will be seen throughout Switzerland this fall.
