"What the Duck": Rosarot launches social media agency
With «What the Duck,» the Zurich-based creative agency Rosarot is expanding its offerings to include a specialized social media unit. This unit focuses on channel-appropriate and target-audience-specific communication that doesn’t just blast out content, but takes a strategic approach and consistently thinks from the brand’s perspective.
What the Duck wants to make brands visible on social media with volume, but above all with relevance, the agency writes in a press release. The chosen agency name is intended to symbolize surprise, amazement, the moment when people think: "Whaaat?!?" However, the similarity with the English term "what the F...k" is "of course purely coincidental and absolutely unintentional", the agency emphasizes.
The agency compares itself to the eponymous duck as follows: flying, swimming, diving, waddling, sometimes loud, sometimes quiet - but always present. It describes its work as agile, creative and strategically focused.
The new Rosarot unit operates independently and focuses on the development and implementation of holistic social media strategies, channel-specific content concepts, editorial support and cross-channel campaigns. This also includes paid media, performance formats, data-driven targeting and influencer and creator collaborations. To this end, "What the Duck" works closely with creative and marketing teams and takes on individual tasks such as strategic consulting or content creation as well as the entire social communication as an independent partner. The aim is always content that not only attracts attention, but also triggers interaction, activates communities and, in the best case, generates leads and sales.
Diverse team with a lot of expertise
The What the Duck team unites creative minds with a digital mindset from different generations: "What counts for us is not the year of birth, but the passion for fresh content. From strategy to text, from motion design to performance, media and content creation: everyone brings expertise, passion and a sure instinct for platforms, trends and tonality," explains Matthias Koller, who manages What the Duck in parallel to his role as CEO. Co-CEO at Rosarot takes over.
"With What the Duck, we are creating a unit that focuses exclusively on social media but remains strategically firmly anchored in brand work. Our clients benefit from an independent team with a high level of responsiveness - without sacrificing depth of content," adds René Karrer, founder and co-CEO of Rosarot.
Already in use
In recent months, What the Duck has already secured its first clients, including FocusWater, Saas-Fee / Saastal Tourism, Amnesty International, Bank Avera, Volenergy (BP), Ticketcorner and Rosada. Organic and paid social media campaigns have already been designed and implemented for them or are currently being implemented.
