Four agencies become the Promotion Group

The four agencies—Promotion-Tools, Wetalkwithyou, Rawcut, and Swissper—are merging to form Promotion Group, a new owner-managed agency group.

(Top, from left) Harun Dogan, Marco Eberhard, Kevin Thoma, Vanessa Menegola, Christian Wolfer, Ronia Hutteril. (Bottom, from left) Nathalie Vörös, Michi à Porta, Laura Koch, Kevin Dobler and Mark Mirutz.

Through the alliance, the Promotion Group aims to offer a comprehensive service portfolio for omni-channel marketing projects under one roof. This includes holistic strategies and their implementation for the retail trade, accompanied by social media brand ambassadors, image films, the development of a professional online store including handling of shipping logistics.

The four offer pillars

Create (Concept, Branding & Design): Develop concepts and branding and design that connect with audiences.

Code (Web Development): Creation of modern websites and online stores. From the development of interactive sweepstakes and digital contests to the construction of an e-commerce platform.

Meet (Live & Field Marketing): Plan and execute live events and field marketing campaigns.

Reach (Digital Marketing): Digital marketing strategies including brand performance measurement, brand ambassador integration and influencer campaigns.

The USP of the new group is the bundling of omni-channel marketing know-how and uncomplicated handling as well as a fast
Interaction between agencies.

The goals of the new agency group are the growth of the individual agency services and access to the respective customer portfolios. Synergies are to be exploited at every level.

More articles on the topic