Viaduct realizes new name and new appearance for the FH Graubünden
The University of Applied Sciences Graubünden - formerly HTW - started the new decade as an independent university of applied sciences. The Chur agency Viaduct is responsible for the new brand identity.
For some months now, the University of Applied Sciences of the Grisons has no longer been part of the University of Applied Sciences of Eastern Switzerland and now operates independently. This independence brings with it not only a new organization and changed offerings, but also a new image. The former HTW Chur commissioned the Viaduct agency with the challenge of developing this new image.
The new brand identity deliberately creates a link to the origin and the Graubünden brand. The new logo traces traces of the past. The new design has been adapted to all marketing and communication media: from the letterheads to the lettering in and around the UAS Graubünden buildings to digital applications and information documents. The new brand identity is also integrated into the current new marketing campaigns and can be seen on the newly designed Studi beer label.
