Trust in form: New brand identity for Zurich private bank Maerki Baumann
«Trust is the most important asset for a private bank,» says Stephan A. Zwahlen, CEO of the Zurich-based private bank Maerki Baumann & Co. The team at Wirz Brand Relations has given that trust a new form and created a brand identity for Maerki Baumann.
The financial sector is changing. Many institutions have had to find answers to the challenges of digitalization and increased regulation, including Maerki Baumann. Maerki Baumann's new image shows that tried-and-tested virtues are not a contradiction in terms, but have a future. It focuses on personal advice and the relationship of trust between clients, without which a private bank cannot exist. Employees are the key to this trust, which is why they play a key role in the new image.
Wirz Brand Relations worked with the client to develop the brand story and the corresponding brand mood. Building on this, all brand elements were developed and the digital applications, numerous print publications and business stationery were designed and realized. The overall result is an inviting appearance that creates trust.
