USP Partner partners with gamification experts from Brame
The agency USP Partner positions itself for the trend "Gamification Marketing" and therefore enters into a comprehensive partnership with the software company Brame from Schwyz.
Brame, a still young company based in Schindellegi SZ, now employs 23 people. The startup specializes in incorporating game elements into areas of activity such as customer acquisition and retention, market research and employee training. Among other things, the company has developed a software solution with which a wide variety of game concepts can be put together in a modular system according to customer needs and completely adapted to the brand world of companies and their products and services.
USP Partner uses the latest trends in live and below-the-line marketing to create surprising, emotional and targeted brand activations for its customers. In addition to virtual and augmented reality, gamification elements in particular offer numerous starting points for the development of unique brand experiences with digital support.
Since interactive digital experiences are also becoming more and more important in general, USP Partner's comprehensive partnership with Brame aims to make them fit to integrate gamification for their customers in a meaningful and targeted way as part of live marketing campaigns in the future.
"The enrichment of live marketing activities with the latest technologies makes it possible to create surprising and emotional brand experiences that are also highly target-oriented by generating valuable leads. Gamification also allows us to bridge the gap from offline to online, because such approaches can be used to continue the consumer journey of live marketing campaigns digitally, which offers our customers additional added value," explains Dominik Nyffenegger, CEO & Partner at USP Partner.
