Ueli Kürschner goes to the start with DesignMind

The digital transformation is changing many things profoundly. New needs and demands are emerging, and promising opportunities are arising. If you want to seize these opportunities, you have to find the new in the possible and act courageously. The new company of designer and digital expert Ueli Kürschner DesignMind aims to pave the way to a successful future for companies - by means of design as a strategic competence.

DesignMind focuses on the two service areas "Brand Experience Design" and "Transformation Design". "On the one hand, we develop and design brands to enable an independent, even iconic customer experience," Ueli Kürschner, founder and strategic designer of DesignMind, is quoted as saying in a statement. "On the other hand, we identify new demands along the customer journey for companies. Derived from this, we further develop existing products and services or even create something new. In this way, we greatly advance companies in their transformation efforts in the areas of marketing, sales and customer loyalty."

Understanding design as a way of thinking

Kürschner can draw on 25 years of experience as a designer and digital expert. According to his own statements, he has already founded various companies and led them to success. "Design is more than shaping. More than shaping. Design is a way of thinking and approaching." DesignMind applies the method set of design and guides companies through a process that aims to meet new demands with forward-looking offerings and products, as well as to make the relevant contact points with customers memorable.