TBS modernizes brand presence of Ernst Schweizer
More modern, younger, fresher: The metal fabrication company is not only getting a new brand identity from TBS, but also a new tone of voice in its communications. This even earned it a 2023 German Brand Award in the «Excellent Brands» category.
The metal construction company Ernst Schweizer has been known for more than 100 years for facades, mailboxes and solar systems. Now the company is focusing on sustainability and wants to convey this great vision visibly and tangibly in a new TBS brand identity. As a foundation for the new branding, the positioning was sharpened and the brand strategy redefined. At the center is the company's great vision: We build today for the generation of tomorrow.
The completely renewed appearance was holistically conceived and modularly structured to create a coherent and consistent brand experience across all channels and means of communication. The visual language and the use of typography were fundamentally revised: reduced and generous, focusing on the product and its added value. The new look comes directly to the fore, especially in the sales literature and the new website. At the same time, the language and tonality in communication were also adapted to the new content orientation.
New approach in communication
The communication approach is also being renewed. To this end, the entire range of communication tools is being used, messages are being implemented in a way that is appropriate for the media, and the possibilities of digitization are being exploited. With a benefit-oriented approach, Schweizer wants to reach partners, planners and specialists. At the same time, specialists receive helpful tools, plans and technical data that they can access digitally. And Schweizer also presents itself confidently and strikingly in the B2C area: with energy transition products for the generation of tomorrow.
