Stuiq develops new mobility brand for Mobility
Stuiq has built a new brand for its client Mobility, including naming, brand purpose, corporate design, a website, and a campaign—the result: i&any. Switzerland’s first ride-pooling service.
Why not share a ride service when you have the same destination. With an app, passengers simply book their ride. Just like you know it from other ridehailing services. They are picked up where they are or at defined stopping points, but they are always nearby. An intelligent algorithm processes all ride requests and bundles similar routes to ensure optimum capacity utilization.
As Mobility's lead agency, Stuiq developed the branding together with Mobility's innovation team: Naming, Purpose and Corporate Design. As a corporate start-up of the Mobility cooperative, i&any is a new ridepooling service. For the time being, it will only be available at night in Zurich - but if it is successful, other use cases will follow soon. Campaigning starts at the same time as the brand launch. Awareness of the new brand is being created primarily via online and social channels, while at the same time sensitizing people to the new, sensible and social way of getting around.
