Studio Thom Pfister designs poster for Zurich Design Weeks
The Zurich Design Weeks are taking place for the second time this year—this time under the theme «Transition.» Part of the event is a Poster Safari, for which Studio Thom Pfister has now designed three elements.
With the theme "Transition", Zurich Design Weeks 2303 creates a platform for small and large transitions: from analog to digital, from the individual to society, from disposable goods to the circular economy. A group exhibition in public space with works by thirty selected visual designers and design agencies is also part of the Poster Safari. Large-format posters will hang in the city of Zurich for two weeks. Each poster is accompanied by an animation that can be viewed on site via an AR web application.
Studio Thom Pfister was also invited to design three posters. The theme "Transition" could be interpreted freely in terms of design. This resulted in the concept idea "The course of things", which is visualized by the three posters "Chaos", "System" and "Global". On each poster there is a QR code that leads to the animated poster and thus the circle from analog to digital is closed.
Responsible at Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Noemi Bünzli (Graphic Designer).
