Studio Roth&Maerchy creates a clear appearance for the Stapferhaus Lenzburg
Since late October, the Stapferhaus has been showcasing not only a new exhibition titled «Fake. The Whole Truth» at its new location near the Lenzburg train station, but also a new visual identity—designed by Studio Roth&Maerchy.
Founded in 1960 as a conference and event venue, the Stapferhaus had been traveling with its exhibitions on contemporary topics in temporarily used rooms since 1994. Now the Stapferhaus has settled down: The pioneering cultural building, realized by pool Architekten, allows great flexibility and places itself at the service of the content, the mediation formats and the audience.
The appearance designed by Studio Roth&Maerchy also lives up to this claim: The simple and self-confident word mark with colon opens the dialogue and leaves the stage to the contents and present-day topics through which the Stapferhaus constantly redefines itself. A timeless and at the same time changeable appearance as a consistent visualization of a strong identity.
Responsible at the Stapferhaus: Sibylle Lichtensteiger (artistic direction/overall direction), Martina Heeb (communication), Emel Ilter (communication), Tamara Siegrist-Voser (partnerships). Responsible at Studio Roth&Maerchy: Tatjana Egorow (art direction, graphics), Julia Weiss (graphics), Monica Märchy (graphics), Eleonora Nodari (graphics), Eva Jäger (graphics), Martin Roth (strategy). Responsible at Pool Architects: David Leuthold, Thomas Friberg, Mathias Heinz, Danjiela Jovicic. Images: Ralph Feiner and Studio Roth&Maerchy.
