Stöckli shines in new splendor just in time for the new ski season

With the 2019/20 collection, the Swiss ski manufacturer Stöckli presents itself in a new look - from the word and figurative mark to the comprehensive corporate design. The central element is the dynamic lettering with precise lines. This is joined by the new figurative mark: the crossed S is intended to symbolize Stöckli's ski racers in a crouched position. This visual element will primarily convey the corporate values in the textile design.

The Oeriginal Marke & Kommunikation agency from Zumikon is responsible for the new look. It developed the lettering and figurative mark by hand. "Our aim is uniqueness," explains Peter Oehjne, owner and creative director at Oeriginal. "This is created by clearly working out the distinguishing features and visualizing them clearly." To ensure this succeeds, the agency provides the client with strategic advice throughout the development process. This leads to security and progressive design concepts that customers can identify with. "First and foremost, I want to understand the client, the company and the industry. To do this, I listen and analyze a lot. Based on these findings, I then develop the solution step by step - often as a logical quintessence."

Oehjne's passion for the craft and the sport of skiing is palpable. The Swede with Swiss roots has been an expert on the ski circus for many years. According to the press release, he contributed his broad expertise from World Cup events to the customer perspective of amateur skiers to the project. The result is a progressive redesign that stands for the values of the traditional Swiss brand.