Stämpfli creates new appearance for the Swiss Kiosk Owners Association

Is home a place or a feeling? A combination of both, say the customers of "kioSwiss". It's the kiosk, which has been in the same place since childhood, and the warm service that always puts a smile on their faces. A chewing gum, a lollipop or a quick coffee on the go: the kiosk is a store with products for small, everyday necessities. Stämpfli Kommunikation has transformed this simplicity into a modern appearance: "SKIV" becomes "kioSwiss". The changed logo and new fonts reinforce the brand identity.

Variety in yellow color

For the visual implementation, Stämpfli Kommunikation relies on the color of the sun. Both the design concept and the imagery are primarily in yellow. However, the new appearance of the Swiss kioSwiss association is by no means monotonous: on the one hand, the imagery consists of a simple, aesthetic product presentation. It makes the bestsellers from "kioSwiss" shine. On the other hand, Stämpfli Kommunikation shows portraits of those people who have "kioSwiss" in their hearts: whether a kiosk owner who has been a member for years or a kiosk customer who particularly appreciates the exchange with the sales assistants - they tell what connects them to the association. The main means of communication are image brochures, roll-ups and the website. The latter plays an important role as a communication hub.

The digital centerpiece

The digital platform, implemented in collaboration with Stämpfli Internet, focuses on information and offers (go-live summer 2018). The website is used for orientation and identification. For Hansluz Nussbaum, President of "kioSwiss", it was particularly important to give the association a face with the new brand identity: "Since our foundation around 90 years ago, there have been many encounters. Stories have been told, rituals cultivated - and the kiosk from the neighborhood has become a piece of home. We can now tell these stories to the outside world."