SRF Sport starts 2022 with a new design

Viewers, listeners and users of SRF's sports offering will see the new design on all channels from Tuesday, January 4, 2022. The design changes will be seen and heard across all SRF sports offerings on TV and radio, as well as on online and social media platforms.

"For the first time, we have developed SRF Sport's appearance from scratch for all classic and digital channels. The revised design elements therefore not only meet all the requirements of contemporary design in radio and television, but also create the foundations for further developing the sports offering increasingly from a digital perspective in the future," Katrin Schmid, Head of Brand Management and Design at SRF, was quoted as saying in an SRF statement. "The new look conveys the emotions of sport and the diversity of SRF's sports offering even more directly to the audience - and perfectly tailored to the various channels."

"Highlights" broadcasts: Improved orientation

The new look of the TV sports programs will be implemented in the existing studios with new design elements. In addition, the soccer and ice hockey magazines will be transferred to a "Highlights" format group and the show names will be standardized: From 2022, "Champions League - Highlights," "Europa League - Highlights," "Swiss Cup - Highlights" and "Super League - Highlights" will replace the previous "Goool" shows in soccer. The ice hockey magazine "Powerplay" will be renamed "Ice Hockey - Highlights." "The 'Highlights' broadcasts promise a compact, highly topical service with match reports in the relevant sports and leagues. In this way, we improve orientation for the audience in our sports offering," says Katrin Schmid, explaining the change in naming.

The new design will be seen on television for the first time in the program promotion around the turn of the year. From the beginning of January 2022, the new design will be used in SRF sports programming.