Spool distributes celebration beer for the anniversary
A surprise visit to the *Werbewoche* editorial office: To celebrate its 20th anniversary, the Spool agency has created its own beer, which the team is distributing to clients and the media.
"Here's to 20 years of promotions with emotion", reads a flyer on the beer box that the Spool team delivered to the Werbewoche editorial team. The agency, based in Zurich and Lausanne, brewed its own beer for the anniversary and filled the drink in specially branded bottles. Naturally cloudy specialty beer, rich in the finest emotions, according to the label. Delicious, is the verdict of the Werbewoche editorial team.
"It's well known that the best ideas are born over a beer," says the agency. "That was also the case for us 20 years ago." Spool was founded in 1997. Under the management of Daniel Bosshard and Olivia Weber, the agency develops and designs below-the-line concepts with 16 employees in Zurich and Lausanne. At the heart of Spool is a network of around 2000 promoters. (pd/aks)
