Sofie creates naming and brand design for SG Value Partners
The Zurich-based agency Sofies Kommunikationsdesign is assisting SG Value Partners, a company founded in 2020, with evaluating its brand name, developing a communications strategy, and creating its visual identity.
SG Value Partners is an independent asset manager specializing in deep value equity investments. The investment team is led by Sven Sommer and Gregor Trachsel. This is the origin of the initials "SG" in the company name, which stand for the first names of the two long-time companions.
The team of SG Value Partners does not consist of financial engineers, but of investors with a lot of experience and a long-term service and partnership to the customers. This should be noticeable in the brand DNA and communicated to the outside world.
Sofies Kommunikationsdesign has now developed the appropriate brand strategy for this. The visual appearance should convey a stable and noticeably valuable basic attitude, but also the search for the other, the certain something. The logo is to be restrained and convincing - in its composition of initials - as a trustworthy anchor. The diversely developed brand design is stringently carried through in the communication.
With the foundation of the brand, naming, brand design, business stationery, website, newsletter, image & service brochures as well as various mailings and give-aways were implemented in a first phase.
