SNK and CPC develop new brand identity for LEM
Agencies SNK and Cabinet Privé de Conseils CPC have joined forces to develop a new brand identity for Geneva-based B2B LEM.
The company has a history of over fifty years and has now introduced a new brand identity. LEM operates in the field of electrical measurement technology and develops solutions for energy and mobility.
The global megatrends of renewable energy, mobility, automation and digitalization, which have a strong demand for electrical sensors, are driving change at LEM. Zurich-based agency SNK and Geneva-based agency Cabinet Privé de Conseils (CPC) joined forces to work closely with LEM's management on the new identity. Together they developed the strategic brand identity, the communication strategy, the new brand design and the new claim "Life Energy Motion". All materials were tested at the client's global offices to ensure cultural acceptance.
Together with the client team, SNK and CPC developed the concept, content, and design for the 2018-2019 Annual Report and Financial Report, as well as event communications and media for the global internal brand launch, and communications materials for the external launch, investor relations, and the Annual General Meeting. SNK designed and developed an online brand portal with tools and guidelines for LEM. Further rollout and implementation will take place successively.
