Skipp creates brand Nino Niederreiter
The Chur-based agency Skipp Communications is turning Nino Niederreiter into a brand. With his new website, the Swiss hockey player is now well-equipped to serve his growing international fan base.
The site is designed in German and English. Skipp did justice to Nino Niederreiter's wish and shows where he is at home as soon as he enters the website. His city, his mountains, the ice hockey stadium where his career began, in short, his home. This was important to the 26-year-old from Chur, writes the agency in a statement.
The visitor gets a compact insight into how his career has gone so far. How his whole family supported him in fulfilling his dream, how he moved to the USA as a teenager, up to his breakthrough in the National Hockey League and his successes with the Swiss national ice hockey team.
The brand
The double N represented as a logo embodies the character of Nino Niederreiter. A sporty young man, with rough edges, who knows what he wants and always pursues his goal. As a combination, the two Ns within each other playfully allow the ice hockey player with a stick to stand out. For the marketing of the exceptional athlete, the double N has a high recognition effect and can be used in many ways. One of Skipp's central concerns is to play off these qualities of Nino Niederreiter as a brand.
Strong community
Niederreiter's large social media community is now given due space on the responsive website. Thanks to the social wall, visitors are constantly informed about what's going on at "el Niño. He has an extra surprise in store for his fans and shows impressions from his family album. The website is now online at Ninoniederreiter.com.
